Lucas Melo
UI/UX Designer & Digital Marketing Strategist | Founder, inSight
"I help businesses look sharp and grow fast — with 8+ years bridging world-class design with performance marketing across South Florida and beyond."
"I started inSight because I kept seeing the same problem: businesses investing in marketing without a strong design foundation, or investing in beautiful design with no strategy to back it up. The gap between how a brand looks and how it performs is where I live — and where I deliver results."
What I Bring to the Table
Design & Product
- UI/UX Design — Figma, Adobe XD, Sketch
- Product design: app flows, dashboards, portals, sign-up experiences
- Graphic design: brand identity, ad creatives, social assets
- Vibe coding — AI-native web development (Claude Code, Replit)
- Web design & front-end: HTML/CSS, JavaScript, React
Marketing & Growth
- Google Ads — Search, Performance Max, Display, YouTube
- Meta Ads — Facebook & Instagram campaigns
- SEO — on-page, technical, local SEO
- CRM setup & automation — HubSpot, GoHighLevel
- Analytics — Google Analytics 4, Looker Studio, Tag Manager
My Tech Stack
Design
Dev
Ads
CRM
Analytics
Work History
Opus VO
UI/UX Designer
2023 – Present
South Florida
- Led full rebrand and website redesign — migrated platform from WordPress to Next.js
- Designed end-to-end product experiences: web, app, sign-up flows, and client portal
- Collaborated with engineering to deliver polished, production-ready interfaces at scale
inSight
Founder & Digital Strategist
2020 – Present
South Florida
- Built and ran an independent digital agency serving clients across South Florida
- Delivered web design, app design, and performance marketing for WooF Dogs, Mail X, and others
- Improved average client lead generation by 300% and lead quality by 80%
- Managed Google Ads, Meta Ads, SEO, CRM setup, and full-stack web builds
WooF Dogs
Marketing & General Manager
2019 – 2023
South Florida
- Ran both the marketing and general operations of a growing local service business
- Built and managed Google Ads campaigns — achieved CPL of $79.66 vs. $90 industry benchmark
- Designed and launched the company website; grew the business significantly over 4 years
- Oversaw paid media, SEO, web presence, and day-to-day business management
Rota do Mar
Lead Fashion Designer
2015 – 2019
Brazil
- Led creative direction and design production for a Brazilian fashion brand
- Managed collections from concept to production
- Transitioned into digital design and marketing after relocating to the US
Bachelor's in Graphic Design
Universidade Federal de Pernambuco — 2015
What Clients Say
"Lucas doesn't just make things look good — he makes them perform. Our lead volume tripled and the quality of inquiries went through the roof."
Sarah M.
Owner, WooF Dogs
"Working with Lucas was a game-changer. He rebranded our entire platform, rebuilt the website from scratch on Next.js, and the results spoke for themselves. Night and day difference."
Daniel R.
CEO, Opus VO
"Lucas delivered our full product suite — website, portal, app, and dashboard — on time and beyond what we expected. He thinks like a founder, not just a designer."
Alex T.
Co-Founder, Mail X